The Bakery Bitesize #23
TOP TECH STORIES OF THE WEEK:
🚀 VR Campaign Offers A Glimpse Of Life With Autism
The National Autistic Society (NAS) is using virtual reality to help people get a deeper understanding of autism. The film is based on real experiences and is aimed at exploring the chaotic reality of autism.
🚀 Nike Moves into Brain Training With Launch Of Pro Genius
Nike Football is helping athletes with mental training by launching their new app Pro Geniuscreated by AKQA. There are 5 tools avaliable that help with decision making, strategy, confidence and visualisation.
🚀 Brands Can Now Target By Emoji On Twitter
In celebration of World Emoji Day on July 17th, Twitter will now help brands target consumers by the use of emojis. Times are changing and it won’t be long before a pizza brand will be able to target you with offers if you have used the pizza emoji recently!
WORKING LIKE AN ENTREPRENEUR… (EVEN IF YOU AREN’T ONE)
🚀 The Secret To Negotiating
If you can’t read what your counterpart is feeling and you are only focussed on what they are saying, you will be unlikely to achieve everything you could have. Kasia Wezowski has written down some top tips on how to get better at reading people’s faces to enhance your negotiation skills.
🚀 Smart Mirrors Might Be The Future Of In-Store Customer Analytics
Oak Labs, founded by Healey Cypher (ex head of retail innovation at eBay) has developed a smart fitting room mirror which tracks in-person sales. The tech solution will follow products from the fitting room to the till and chart what happens on that journey.
TECH IS MAKING THE WORLD A BETTER PLACE
Finally here are some examples of how technology and innovation are making the world a better place. Find out how a device could allow deaf people to hear with their tongue, Microsoft is tracking Marijuana sales, an indoor vertical farm is tackling world hunger and a snoring device stops you from snoring before you wake someone up.