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The Bakery featured in Marketing Week

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Ian McCarthy, Heinz marketing controller, explained: “We aim to deliver a fun and engaging experience for our consumers, while also increasing brand sentiment…The work was created at The Bakery, a digital incubator for the advertising and marketing industries”

http://www.marketingmagazine.co.uk/article/1215552/heinz-reckitt-benckiser-replace-captcha-words-interactive-games