The Bakery Bitesize #33
TOP TECH STORIES OF THE WEEK:
🚀 Ted Baker on why more marketers should put faith in shoppable videos
To promote its Autumn/Winter range, Ted Baker has teamed up with film director Guy Ritchie to produce a shoppable ad where users can shop by clicking on the three-minute short film titled “Mission Impeccable.”
🚀 You can now make payments via the 30,000 bots within Facebook Messenger
Facebook has made another update to its Messenger platform. You can now use Facebook Bots to instantly make purchases without leaving the app just by using your credit card information which can be stored within Facebook.
🚀 How Microsoft is partnering with Tate Britain to prove AI has a place in a world of ‘warm emotion’
Microsoft has teamed up with Tate Britain to sponsor the artistic IK Prize 2016. This year’s winner “Recognition” is the work of Italian Based communication research centre Fabrica. They devised an AI algorithm that pairs the Tate’s historic art collection with modern photojournalism from Reuters’ archive.
WORKING LIKE AN ENTREPRENEUR… (EVEN IF YOU AREN’T ONE)
🚀 How to Think Like a Growth Hacker
Nicole Williams (Marketing blogger and podcaster) has written a fantastic blog about the differences between growth hacking and traditional marketing. Have a look at her article for 3 growth hacking secrets that traditional marketers need to learn.
🚀 Interactive Murals Are the Future of Street Art
TECH IS MAKING THE WORLD A BETTER PLACE
Finally here are some examples of how technology and innovation is making the world a better place. Find out how artificial retina study could bring sight to the blind, new Bluetooth headphones can measure brain waves to calm you down if you are stressed, a smart spoon allows Parkinson’s sufferers to feed themselves and a new device called CatFi can scan your cat to determine how much it should be fed.