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The Bakery Bitesize #30

TOP TECH STORIES OF THE WEEK:

🚀  Charlotte Tilbury launches world’s first 360′ VR experience

On the 18th August, Charlotte Tilbury announced the launch of their virtual reality experience starring Kate Moss. They are the first beauty brand to create a virtual reality experience and it was shot using the Nokia OZO camera.

🚀  Pepsi is the first brand to use Twitter’s Promoted Stickers

Twitter has launched a new sponsored stickers ad format and Pepsi has become their first advertiser with their #PepsiMoji campaign.

🚀  Nationwide uses Snapchat Geofilter and Lens campaign to appeal to A-level students

On the 18th August, Nationwide launched a Snapchat campaign to help A-level students celebrate their exam results. This is the first time a UK company has used Snapchat’s Geofilter and Lens formats in tandem.

WORKING LIKE AN ENTREPRENEUR… (EVEN IF YOU AREN’T ONE)

🚀 How AI will change the future of HR

Should HR fear artificial intelligence? This article by Greg Roche explores how AI will benefit the HR industry, he discusses some very interesting scenarios.

MAGICAL TECH

🚀  Meet Photon: The robot that grows with your child

Finally here are some examples of how technology and innovation are making the world a better place. Find out how a school on wheels is taking technology to city slums, Tokyo has created an eco-cycle park bicycle elevator, wearables are helping people with PTSD and artificial intelligence could help burn victims.