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Brands embrace startup accelerators like the Bakery


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Finding business solutions for companies is an approach London-based accelerator The Bakery takes, matching big-name brands, such as AB InBev and Panasonic, with startups. “Those that go into it with an investment hat on can find it more difficult to see results. Unless they have a brilliant model, sometimes accelerators can stifle the opportunity they are trying to create,” argues Andrew Humphrey, co-founder of the Bakery.

“It is what everybody should be looking at doing ultimately. What we do is not rocket science, but you need the energy money and resource to do it.”

You can see the full Guardian article here.